Whether you like music or not, it is something that constantly surrounds us. Everything from a pop song at a gig to a jingle on a television advert has been carefully selected to fit a purpose, and it will often have a huge effect on us although a lot of the time we do not even notice. It is exactly the same when it comes to music and online casinos, but exactly how much of a difference does the choice of music make to your online gambling experience overall? Below we going to have a brief look at the relationship between gambling and music.
The Way Music Affects Us
It does not matter where you are in the world, music often plays a vital role in the culture of the country. For example, in Australia there is the low rasping and tribal rhythms of traditional Aborigine music, while on a trip to Paris your ears will be treated to classical music. There really can be no denying how important music is where it comes to relaxing, motivating, and inspiring. There have been many studies on the effects that music has on our brains, and these have shown that music can help us to feel happier, work more, and decrease out stress levels.
Thanks to the information from these studies, everyone from advertisers to video game and online casino game makers have been able to sell their products, enhance emersion, and create an atmosphere. For example, studies have shown that when it comes to things such as advertising, the type of music that is selected for that advert can have a huge effect on whether someone who watched the advert goes on to buy the product or not.
Music can change how we see a particular environment to, and this can affect how long we decide to stick around. For instance, most coffee shops will play relaxing music as this will help their customers relax and enjoy their drinks. If the very same coffee shop decided to blast out rock and roll, it would change the atmosphere completely and many customers would probably finish up their drinks as quickly as possible and then leave. Unless, of course, you happen to be a rock and roll type of person.
Gambling and Music
Online casino owners have applied this knowledge to their websites. Any online casino out there obviously wants customers to play with them for as long as possible - the longer someone sticks around, the more likely it is that they are going to spend their money. Therefore, online casino developers have to strike a balance and provide music that is both engaging, but palatable too. You might argue that some of the music that you will find on online slots is the opposite of what you would want to listen to for a long period of time, there can be no denying the fact that it still works. Even catchy and high-energy music that you would not usually listen to can have a type of quantifiable effect - it can encourage people to carry on playing due to its uplifting nature. When people carry on playing, they have a chance of losing again, which is great for the online casino.
Things have gone further than this though as technology has developed and online casinos have increased in popularity. Nowadays, we have slots that feature famous cultural icons, music acts, and movie franchises. Music is something that plays a vital role in helping us associate with these icons, as well as improving quality and authenticity. For instance, if you are playing an online slot game with a Batman theme, you would expect to be able to hear the Batman theme and other sound effects. If you cannot hear them, then the game will feel a lot less authentic and be lacking in quality. A study was carried out by psychologists from the Nottingham Trent University and they found exactly this.
That Sound of Winning
While an online slot game’s familiarity, distinctiveness, and overall quality are all vital factors in a player’s overall opinion, the most interesting factor, especially for casino providers and software developers, was that sound of winning. What do we mean by this? Well, a certain piece of music can give the signal that you have won on a slot game, often in the form or a melody or rift. This will encourage players to continue playing in the hope of being able to hear that winning sound again and win some money. At online casinos, you will very rarely have any music when a player loses. After all, nobody wants to hear happy music when they have just lost some of their money.
While the music on an online casino game is just one element, it is definitely an important one. We all have our favourite songs and soundtracks of happy times in our life, and when we hear this music we will start to think more positively and believe that we are winning in life. This is exactly what online casino music attempts to do - create that magical sound of winning.